Francisco Kattan

Insights on the Mobile Ecosystem

Archive for the ‘Windows Phone’ Category

Microsoft Shows its Cards with Windows Phone 7

As the launch of Windows Phone 7 approaches the question in everyone’s mind is:  is it too late for Microsoft to secure a leading position in mobile? We’re now at year 3 “Ai” (After the iPhone).   In the last 3 years the landscape has changed dramatically:

  • Apple launched 4 successful phones plus the iPad
  • Google launched Android and quickly secured a market leading position
  • RIM has lost some ground with two under achieving devices (Storm and Torch)
  • Palm launched the failed Pre and ran out of cash
  • Once almighty Symbian faded
  • Nokia and Intel joined forces with Meego
  • Samsung launched Bada….

all this… and Microsoft has yet to make its first move.

In a platform battle that is surely to consolidate, in the limit, to likely one big winner plus niche players, it’s not a pretty situation for Microsoft.  But if you are in Redmond you can’t afford to lose in mobile.  PC shipments are an increasingly small share of device shipments, with mobile devices enjoying all the growth.  Losing in mobile would relegate the Windows platform from a virtual monopoly to a minority player in only a few years when looking at all connected devices.

The question is what cards does Redmond have to play (besides a ton of cash)?

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Written by Francisco Kattan

August 25, 2010 at 10:14 pm