Posts Tagged ‘BREW’
[This is a repost of my guest article at Vision Mobile’s blog]
2009 was the year of the app store wannabes. Following the remarkable success of the Apple App Store, OEMs, mobile platform vendors, mobile operators, and traditional aggregators either created new app stores or repositioned their existing offerings as app stores. There are now between 24 to 32 app stores depending on who is counting (see Distimo’s app store report and the WIP App Store Wiki for reference), and more stores are surely to follow. However, key questions remain about how the app store landscape will emerge after the current period of hysteria subsides and the dust settles.
– Are we going to see many app stores on each handset?
– Will app malls emerge to host multiple app stores within?
– Will operator stores gain critical mass?
[Or will we see a “no app store” future as proposed by Matt Millar via the comment thread?]
Andreas Constantinou wrote an excellent article that defines the app store building blocks and predicts a “dime-a-dozen” app store future. I will build on this post, but will offer an alternative view of how the landscape will evolve.
It’s a Winner-Take-All Contest
A while ago I attended Fierce’s Mobile Operating System Debate webinar and could not help but notice the dismal future of BREW as a platform for mobile application development. As illustrated on slide 5 (see presentation from webinar referenced above), iGR found that ZERO percent of existing mobile developers surveyed planned to develop for BREW in the future. We could debate the specifics of the data in the survey, but it is clear that BREW is losing developer mind share rapidly (while Apple, Google and RIM are all gaining share, as confirmed by iGR’s survey).
To make matters worse, just yesterday Lowell McAdam, Verizon’s CEO, announced that Verizon (BREW’s biggest supporter) will be putting its weight behind the Java platform as part of its new effort to open its network to application developers. Could this be the final nail in the coffin for BREW? It’s not clear, but please voice your opinion via the poll below. In any case, what is most important is to understand the key lessons learned from the BREW experience: