Posts Tagged ‘Location’
Location was once a unique asset for the mobile operators. You wanted to locate someone? only the mobile operator could find him/her. A valuable asset indeed, but as we now know most operators missed their opportunity to monetize it. Location is now being commoditzed and is available freely on many high end handsets, especially those that support GPS or WIFI. However Google also offers location based on the operators own base stations, and it does this in an aggregated way, across operators and countries. This service is available on any handset that supports Cell ID APIs (most smart phones and many Java devices). To be fair, operators still have the advantage of offering location across all devices, however. In addition, operator APIs are network based and don’t require that software be installed on devices which is an advantage for some applications.
How did Google build this database of operator base stations?